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Hyderabad-based entrepreneur Vishala Reddy Vuyyala has announced Decode Millet, a 16-month project that aims to connect with a million corporate sector employees in eight cities. Through presentations, fun cooking sessions and pop-ups, she hopes to motivate more people to shed their resistance to consuming millets.
In August 2021, she launched her brand, Millet Bank, under her company Minkan Agro Industries Pvt Ltd, offering ready-to-cook (RTC) and ready-to-eat (RTE) foxtail millet, multi-millet, little millet, sorghum, and pearl millet noodles, cookies, pastas, dosa, idli, and pongal mix.
She also set up a millet museum in her village to highlight the benefits of millet cultivation and started encouraging local farmers to embrace this movement.
