Ravi Chitturi joined the faculty of marketing in the College of Business & Economics at Lehigh University in August 2003. He has published in premier scholarly journals such as the Journal of Marketing, the Journal of Marketing Research, the International Journal of Design, the Journal of Product Innovation Management, and the Journal of Personal Selling & Sales Management. In 2012 and 2014, Ravi’s research received prestigious Emerald Management Reviews Citations of Excellence awards. The 2014 Citations of Excellence award recognized Ravi’s research article as one of the top 35 most impactful articles out of 200,000+ papers in the past 15 years across premier scholarly business journals such as the Journal of Finance, SMJ and JM. Ravi’s research won best paper awardsat the 2010 AMA Marketing & Public Policy Conference and the 2008 Behavioral Pricing Conference. Ravi’s research topics are emotional designs, creativity, customer delight, the process of innovation and brand strategy.

Before joining Lehigh University he worked for hi-tech firms such as Intel and IBM. Ravi was a team member of the Intel Microprocessor design team in Santa Clara, California; and the IBM PowerPC Microprocessor design team in Austin, Texas. He was a key member of the brand management task force involved in transforming IBM from an engineering-driven company to a customer-driven company. Most recently, he was head of engineering at a hi-tech startup in Dallas, Texas. 

He has conducted several executive coaching sessions and consulted with leading firms in hi-tech industries in Asia and the USA on breakthrough creativity and innovation, product design, brand management, and customer delight. Ravi has developed a new course titled, Creating Breakthrough Innovations for MBA students and executives. He also teaches Strategic Brand Management and Design, Development, and Marketing of New Products.